Annette Lo has been in the fashion industry since she was a child having grown up in a family with over 40 years of experience manufacturing, producing and designing leather garments for their own brands as well as some of the top luxury brands in the world. Her knowledge ranges from tanneries to intricate leather laser etchings and weavings. After graduating from the Fashion Institute of Technology in 2014, Annette worked in various roles for companies such as Veda and Chopard as well as a handbag startup learning how to build and launch a brand. Annette noticed early on that leather pants, especially men’s, was an underserved, and many times a misunderstood, market. This market often missed trends or was unable to properly create an accurate fit for todays’ clientele due to a lack of experience in leather production.
In 2017 Annette Lo took the next step in an ever-changing market place and began developing the concept for a new menswear and womenswear brand. Annette Lo launches her first namesake collection of meticulously crafted men’s leather pants with the Fall/Winter 2018 collection in New York. Currently available online at AnnetteLo.com, the collection is inspired by the multi-cultural energy of New York, Los Angeles and Hong Kong street-cultures. The brand fuses times, places and essences, relentlessly cutting, threading and mixing materials and finishes at her workshop in Hong Kong where her visions are fashioned by a team of expert leather manufacturers and artists. As a small and nimble company with the production capabilities of a large luxury brand, Annette Lo is able to quickly and accurately react to the ever-changing trends in today’s world, bringing her clients the latest in fashion with exquisite quality.